Nick Lippman is a Partner at Lippman Entertainment. He’s focused on guiding the company’s impressive artist and producer roster in today’s multi-faceted music business. His industry experience started with an internship at EMI Records at age 15. After, he enjoyed a successful stint at Interscope, before joining Lippman Entertainment in 2004. He was named a partner at Lippman Entertainment in 2014.
Combining innate “record biz” acumen, a trailblazing spirit, and an informed understanding of digital trends, he set a new paradigm for multi-platinum pop rock icons Matchbox Twenty in 2007. At Nick’s urging, the band became the first in history to sell a full-length album, Exile on Mainstream, on a USB wristband in the mass market. The record debuted at #3 on the Billboard Top 200 and was quickly certified Gold. The group continues to sell wristbands at all live shows, allowing fans to purchase the audio of performance they just attended—a model soon adopted by Bruce Springsteen, George Michael, and others. Also, for that tour cycle, Nick also orchestrated a tie-in with Facebook and eHarmony where online daters went on their very first date at a show on the Exile tour.
He continued pushing the envelope with Matchbox Twenty in 2012. Initiating a groundbreaking cross-promotion between the artist, Facebook, and Spotify, he launched a campaign incorporating the concept of “Timeline” and listeners’ own memories of the group as set up for the release of their latest record North. The record would debut #1 on the Billboard Top 200—their first to do so in their 15 year career. Eventually, he helped grow the band’s social following to over 1.8 million fans in less than 10 months. The digital rollout included of a trend-setting artist app. This was the first time a band included both augmented reality and geo-fencing on tour to communicate directly with fans, an innovation lauded by Billboard in 2013.
In setting up George Michael’s 2014 album Symphonica (a #1 debut in the UK and four other countries), Nick engineered a slick roll out. The artist’s web site underwent a “black out”, inciting the fans to question his next move. Then, he launched an interactive app and unique events throughout the two weeks leading up to the album’s release.
He also developed a groundbreaking “Digital Tour Book” that reinvigorates the classic tour program and pushes it online with modern technology. It started with Matchbox Twenty, and will be mass released in 2017.
Nick reintroduced Ryan Cabrera into the marketplace with a highly successful 2013 tour that showcased the artist to a new younger audience. He created an online monthly charity event called Live From Ryan’s Living Room, which raised over $100,000 for various charities. Ryan signed with Dynamite/Caroline/Capitol Records in 2014. His other recent signings include 18-year-old Pop Star Madi Wolf and Southern California sensation, Radical Something.
In 2011, 360 Magazine included him among its “Top 100 Innovators, Intellectuals, Peacemakers, and Trendsetters” list with Bono, Jay-Z, Michelle Obama, and more. He received a 2012 nomination for Billboard Magazine’s “40 under 40″. He built strategic partnerships with top startups like Headliner.fm, one of Billboard’s “Top 10 Startups of 2011”, Daqri, one of Billboard’s “Top 10 Startups of 2013”, and 2014’s SXSW top 10 accelerators Fliptu. He also teamed with both G-TV and YouTube in order to create the MCN, G-TV Music.
In 2015 Nick started the technology Incubator Ava Jade, LLC. Ava Jade specializes in connecting amazing technology with the entertainment world emphasizing on the music industry. Nick sits on the Board of Advisors for fast growing technology start ups; Co-Promote, Crowdzilla, Ampsy, Top-Fan, Fan Flex, Gigmor and Rage On. To date each one of these companies has grown exponentially since Nick joined the respective teams.
In the summer of 2016, Nick will introduce the world to the First Ever Hologram Selfie Experience, where fans who purchased VIP packages will have to opportunity to sing in real time next to Rob Thomas, both in Hologram form. 30 seconds later the footage is emailed to the fan to share with friends, family and on social media. This is truly a unique and once in a lifetime experience.
Nick’s passion and acumen drives results and breeds loyalty. “It’s about understanding the transformation in the business and being proactive without being too eager,” he said. “Risk taking is inherent in show business but as managers we need to focus on taking calculated risks, that protect and impact artists, enhance the fan experience, and move the industry forward.”