MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

Lori Feldman

EVP Strategic Marketing, Warner Bros. Records

Lori Feldman

EVP Strategic Marketing, Warner Bros. Records

Biography

Recently named to Billboard Magazine’s 2016 Top 100 Women in Music, as well as Billboard’s 2016 Branding Power Players lists, Lori Feldman has worked across many verticals, including radio and video promotion, music licensing, sports marketing and brand partnerships. Her expertise is finding alternative methods of marketing music, and creating opportunities which further develop artist’s careers, through brand partnerships, music licensing, video games and Sports. She joined WBR in 1995 as VP of Music Video Marketing. In her current role as EVP Strategic Marketing, Feldman and her team create brand partnerships, sports, gaming and licensing opportunities for WBR artists including Michael Bublé, Gary Clark Jr., Andra Day, Bebe Rexha and many more across the WBR roster of talent. She recently spearheaded partnerships and synch campaigns with Coca Cola, Citibank, Chrysler, Delta Airlines, Gap, Pepsi and more. Lori is continually inspired and excited by the ever changing landscape of the music and media business and believes that “Massive change creates extraordinary opportunity every single day.”

All session by Lori Feldman