Lars Murray

In 2014, Lars joined Pandora to build a team that would leverage the platform’s scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosystem.

Combining its powerful artist marketing tools and hundreds of promotional programs — from intimate underplay events to nationwide livestreams – Pandora has empowered thousands of artists, managers, labels, promoters and agents to build audience, increase their streaming and sales, and sell tickets.

Pandora has collaborated on these programs and tools with artists as diverse as Jack White, Jason Derulo, Fall Out Boy, Tim McGraw, Mumford & Sons, MIgos, The Rolling Stones, Odesza, 5 Seconds of Summer, Miranda Lambert, Halsey, and countless developing and breakthrough artists.

In 2017, his focus is on strategic partnerships and program development aimed at unlocking even more value for the music industry.