MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

Joy Howard

CMO, Sonos

Joy Howard

CMO, Sonos

Biography

Joy Howard joined Sonos as their global Chief Marketing Officer in the summer of 2015. Prior to joining Sonos, she led global marketing for Patagonia where she reinvigorated their brand, accelerated the growth of their direct business, and pioneered new forms of consumer engagement for which she was featured in Fast Company’s 100 Most Creative People in Business. She joined Patagonia from NIKE, where she was the global VP of Marketing for Converse All Star, the world’s largest and most iconic footwear franchise and beloved youth culture brand. Howard developed her marketing chops at the Coca-Cola Company, where she was based in Zurich as Global Marketing Director for their joint venture with Nestlé. She began her career in marketing at Johnson & Johnson Consumer Products Company.

Prior to her career in marketing, Joy was a recording artist with Seely, the first American band signed to the 90’s Britpop powerhouse label Too Pure.  She has an MBA from UNC-Chapel Hill and a Bachelor’s degree from Agnes Scott College in Atlanta, Georgia.

All session by Joy Howard

BANDS, BRANDS AND OWNERSHIP

11:45 am – 12:15 pm