Jon Vanhala is the Founder and Managing Partner at Crossfade Partners, a growth advisory firm for emerging companies. He’s instigated and executed wins for the world’s biggest artists, global music companies, big brands/ agencies, and multiple start-ups. At every step, he’s stayed focused on going to market with innovations that activate the chain from creator to consumer. Former Head of Digital at multiple Universal Music Group’s label groups and a former working musician. His years of experience has built earned trust and enables unique access, insight, and empathy for creators and builders seeking to craft the right business partnerships and grow their business.