Darrell Andrews is the Director of Music Partnerships and Acquisitions at OmniaMedia Inc, a next-generation media company that offers technology and premium services for its global network of brands and content creators to thrive on YouTube. Prior to working at OmniaMedia, Darrell worked for 2 years at Fullscreen, currently one of the Top Multi-Channel Networks on YouTube, where he grew their Urban Music roster and set up content partnership opportunities for artists and personalities to attract brands and distribution companies for larger opportunities.
Darrell has traversed the U.S. market promoting independent artists, radio stations and network and cable TV networks. He specializes in managing and monitoring sales, marketing and brand awareness. At OmniaMedia, he oversees the partnership process for both Top talent and Indy music and international music artists with YouTube channels, so these channels can earn residual income from their videos based on the amount of views that videos receive. To date, he has successfully partnered over 2000 YouTube channels with more than 2.3 billion combined views.
He currently has partnered and managed the social media platforms for Kendrick Lamar (TDE), Hopsin, Melanie Fiona, The Game, French Montana, Tyga, and many others at OmniaMedia.
Born and raised in Inglewood, CA, Darrell is passionate about working with artists and visionaries around the world to help spread music and cultural influences for brands and advertisers to form new opportunities as well as advancement for independent artists to be heard as well as seen.