THE FUTURE OF BANDS, BRANDS AND OWNERSHIP

26 Sep 2017
2:00 pm - 2:30 pm
SAFRA HALL

THE FUTURE OF BANDS, BRANDS AND OWNERSHIP

This panel will look at the growing importance of owned media and properties to brands in the music space, as traditional endorsement deals and sponsorships continue to become a thing of the past. As brand-owned assets’ reach and influence start to become just as significant as linear media outlets, how are they collaborating with artists and labels, and what are the challenges?