THE FUTURE OF BANDS, BRANDS AND OWNERSHIP
This panel will look at the growing importance of owned media and properties to brands in the music space, as traditional endorsement deals and sponsorships continue to become a thing of the past. As brand-owned assets’ reach and influence start to become just as significant as linear media outlets, how are they collaborating with artists and labels, and what are the challenges?
Lori Feldman, EVP Strategic Marketing, Warner Bros. Records
Bruce Flohr, Chief Strategy Officer/ Executive Vice President, Red Light Management
Amy Sorokas, Director Strategic Partnerships, Brand Strategy, Microsoft