MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

PANEL: TECHNOLOGY, HUMANS, PLAYLISTS AND THE FUTURE OF MUSIC DISCOVERY

September 26, 2017
12:00 pm - 12:30 pm
SAFRA HALL

PANEL: TECHNOLOGY, HUMANS, PLAYLISTS AND THE FUTURE OF MUSIC DISCOVERY

In the ongoing drive to create the perfect music discovery solution, services are trying to strike a balance between data-based algorithms and human recommendation. The impact of getting a song on a playlist is tangible – it increases the artist’s mindshare, market share, and revenue. How much of it is math vs. marketing and how does one best navigate it?

PANELISTS
Lucie Watson, Head of Music, Platoon
Kavi Halemane, GM of Digital Programing, iHeartRadio