PANEL: TECHNOLOGY, HUMANS, PLAYLISTS AND THE FUTURE OF MUSIC DISCOVERY
In the ongoing drive to create the perfect music discovery solution, services are trying to strike a balance between data-based algorithms and human recommendation. The impact of getting a song on a playlist is tangible – it increases the artist’s mindshare, market share, and revenue. How much of it is math vs. marketing and how does one best navigate it?
Lucie Watson, Head of Music, Platoon
Kavi Halemane, GM of Digital Programing, iHeartRadio