MUSIC / GAMES / TV & VIDEO / RIGHTSTECH: SEPT 25-27, 2017

BANDS, BRANDS AND OWNERSHIP

September 27, 2016
11:45 am – 12:15 pm

BANDS, BRANDS AND OWNERSHIP

This panel will look at the growing importance of owned media and properties to brands in the music space, as traditional endorsement deals and sponsorships continue to become a thing of the past. As brand-owned assets’ reach and influence start to become just as significant as linear media outlets, how are they collaborating with artists and labels, and what are the challenges?

PANELISTS
Afdhel Aziz, Director, Absolut Labs
Joy Howard, CMO, Sonos

Moderator: Andrew Hampp, VP, Brand Strategist, MAC Presents