In 2016, music streaming services officially accounted for over half of all major label revenue, and overall global music revenue growth was 7%, the highest since Napster launched. Have we successfully transitioned digital music to a solid revenue source, or do we still have a long way to go? PANELISTS Michael Abitbol, SVP, Business & Legal Affairs, Digital, Sony/ATV Music Publishing Lar Murray, SVP Strategic Partnerships, Pandora Julie Swidler, Executive Vice President Business Affairs and General Counsel, Sony Music Entertainment
In the ongoing drive to create the perfect music discovery solution, services are trying to strike a balance between data-based algorithms and human recommendation. The impact of getting a song on a playlist is tangible – it increases the artist’s mindshare, market share, and revenue. How much of it is math vs. marketing and how does one best navigate it? PANELISTS Lucie Watson, Head of Music, Platoon Kavi Halemane, GM of Digital Programing, iHeartRadio
Virtual Reality (VR) has been both heralded as the new, hot platform and passed off as hype, but the truth is that 6.3 million headsets are in the market, and film, TV, and games companies are pouring serious resources into building experiences. Music VR companies are one of the few digital music startups getting solid funding. What’s possible now with VR and what should you be planning? PANELISTS Kevin Chernett, Executive Vice President – Global Partnerships & Content Distribution, Live Nation Studios Jeremy Gruber, Head of Digital, Friends at Work... Read More
Red Light Management’s / GreenLight Media and Marketing’s Bruce Flohr moderates this interactive session focused on brand/music campaigns. The panel will take questions from audience members and incorporate them into the dialogue, which will look at campaigns from the artist, brand, and label perspectives. PANELISTS Lori Feldman, EVP Strategic Marketing, Warner Bros. Records Bruce Flohr, Chief Strategy Officer/ Executive Vice President, Red Light Management Amy Sorokas, Director Strategic Partnerships, Brand Strategy, Microsoft
Simply reaching a fan is only half the battle. One you have their attention, how do you measure their level of interest and deliver the right experience or content? What information can you collect along the way and how can it be repurposed for the lifecycle of the release? PANELISTS Aaron Ford, Director, Digital Advertising, The Orchard Megan Berry, Head of Product, Octane AI Zeeshan Zaidi, SVP & General Manager, OnTour with Ticketmaster, Ticketmaster
Social media platforms became massively successful by putting their users in the spotlight. While music has always been an element of the content created, now platforms have emerged that provide music as a main, if not sole, category. How can music companies work with creators and platforms authentically, and what can be gained? PANELISTS Khudor Annous, Head of Marketing and Partnerships, Live.me Kevin Carson, VP, Global Artist and Industry Relations, Smule Chad Marcum, Founder and CEO, VideoBomb Justina Valentine, Creator, Live.me
Music is one of the hardest categories of startups to get funded, even when music licensing is not a factor. Which companies are finding investment, what has made them attractive to investors, and what are the best practices for getting a music startup funded? PANELISTS David Porter, CEO & Founder, 8tracks Dan Rowe, Managing Director, Sword, Rowe & Company Dick Wingate, Principal, DEV Advisors
This panel of digital and tech industry heavy weights will discuss the future of the music business and technology, where it’s going, and where it’s been. How is consumer behavior with respect to new technologies and digital services shaping the music business of the future?