TECHNOLOGY, HUMANS, PLAYLISTS AND THE FUTURE OF MUSIC DISCOVERY
In the ongoing drive to create the perfect music discovery solution, services are trying to strike a balance between data-based algorithms and human recommendation. The impact of getting a song on a playlist is tangible – it increases the artist’s mindshare, market share, and revenue. How much of it is math vs. marketing and how does one best navigate it?
Justin Barker, Founder/Director, Slice Music ltd.; Group Director of Streaming Strategy, PIAS
Kavi Halemane, GM of Digital Programming, iHeartRadio
Lucie Watson, Head of Music, Platoon
Damon Williams, Senior Vice President, Programming Strategy and Partnerships, Music Choice
MODERATOR: Wesley A’Harrah, Head of Training and Development, Music Ally